Broadening Horizons – How Slam Dunk is appealing to more fans than ever.
Slam Dunk has long been seen as a predominantly pop-punk festival. Although they have often featured a smattering of heavier or more abrasive bands, much of the higher reaches of the festival bills have been dominated by relatively inoffensive bands. In the last two years we have seen a rise in truly interesting aggressive music with the likes of Employed To Serve winning Kerrang!’s album of the year award last year and groups such as Code Orange making a splash on the global stage with a Grammy nomination. As Slam Dunk has manoeuvred to keep pace with this scene change, so has it looked to widen it's vision to further encompass a generation of fans who gazed longingly over The Pond at Vans Warped Tour in the late 1990s.