DECADE release Peach Milk single

Brit alt-rockers DECADE have announced their awesome new video for track Peach Milk! The track is the second to be released from forthcoming album Pleasantries, set for release on February 24, 2017. The band say of the idea behind the stripped back video; “For the Peach Milk video we wanted to try our hand at […]

Brit alt-rockers DECADE have announced their awesome new video for track Peach Milk!

The track is the second to be released from forthcoming album Pleasantries, set for release on February 24, 2017. The band say of the idea behind the stripped back video; “For the Peach Milk video we wanted to try our hand at creating something as cinematic as possible with a budget of approximately £0, using only the tools at our disposal. Towards the end of Summer 2016 we drove to the west coast of England with Jess Greaves (videographer) and repeatedly burned Alex’s face and torso with the sheer and brute power of English sand (mud).

The concept for the video stems from the chorus lyric ‘Drag me to the sea’. We wanted to present the theme literally but instil doubt as to whether anyone actually was dragging Alex into the tide against his will, or rather that he’s almost schizophrenically attempting to drown himself. Cheerful for sure.

The question we attempted to ask, albeit in a metaphorically artsy way; are we unwillingly consumed by emotions and people, or do we wade in voluntarily? How can we tell the difference? The video resolves with the clarity of liberation (as you do).

Ultimately with this visual accompaniment to the song we just wanted to see what was possible with our own bare hands. We think what we managed to create, taking into account our inexperience with film, turned out pretty cool.”

Check it out below;

Elizabeth Birt

December 19, 2016

Band management assistant. Goth princess and lover of all things music and sport.

@lbirt1993

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