I Prevail have revealed the video for Lifelines! The track is the title of their latest album (out now).
The track is about resilience through tough times and the video was fittingly filmed at the Downtown boxing gym youth program in Detroit, an organisation that provides education and discipline for at-risk youths through boxing.
Frontman Brian Burkheiser says; “Lifelines” is no doubt our proudest video to date. We set out to create something that embodied what “Lifelines” as a song and as an album really meant to us. It centres around the harsh reality that life doesn’t care about what you have planned. The biggest moments, whether ones of amazing opportunity or painful loss, are coming no matter what. How you choose to respond makes you who you are. That’s what we wanted to express. This video became even more special to us when we had the chance to turn our creative process into a way to bring awareness to an amazing cause. The video was filmed at a magical oasis of hope called the Downtown Boxing Gym in Detroit. With great inspiration and support from the owner Coach Khali Sweeney. Coach Khali and his team are straight up HEROES, changing the lives of young people in Detroit, a place where it is greatly needed. They bring kids in from the Public School system and provide a safe environment with a focus on education first, using the self discipline of reading books together with the camaraderie that a sport like boxing. They build bodies and minds with an eye to the making of future leaders. There is no such thing as a “bad kid” to this organization. To see the positive impact this is having first hand was truly inspiring and something we couldn’t be happier to support. They are truly making positive lifelines and we are honored to have worked with them in their home base.”
Check out the video below;