Colt 45 have always been centered around their community, recently re-releasing their single I Remember When the Rain Came Down with all profits going to the Cumbria Flood Appeal to help the victims of the devastating floods. This time, however, the Cumbrian punks have teamed up with students from Cumbria University to produce a cinematic spectacle for latest single What You See is What You Get. The track is taken from the trio’s recently released Snakes & Ladders EP.
The band say of the video; “Music videos are something we never really thought about when we started out. We just wanted to get out and play shows! So for this track we wanted to hand the reigns over to a local film maker that could bring a different perspective to our music. Working with Emma and the guys from the University of Cumbria has been a fantastic experience and we were really impressed at how organised and professional the guys were, especially working on a budget of zero and right in the middle of their final year Uni exams!
Involving the local community in everything we do has always been really important, and vital for us – all of our artwork, videos and merchandise to date has been produced by Cumbrians, in Cumbria and the local fan base has been our solid foundation for everything we’ve been able to do since Day 1. We’d like to say a huge thank you to Emma, Clare and Robbie for all their hard work and passion in bringing What You See Is a What You Get to life, and wish them all the best for going on to achieve the careers they want and deserve after graduation this summer.”