June 22, 2018 |

As It Is – The Stigma (Boys Don’t Cry)

As It Is – The Stigma (Boys Don’t Cry)

June 22, 2018 |

Today’s track of the day comes from As It Is with their new single The Stigma (Boys Don’t Cry)! The track is lifted from their forthcoming album The Great Depression (August 10, Fearless Records).

Both the track and its accompanying visual are very powerful and focus around the stigma of the male population having to always be strong and not show their feelings/weaknesses. This is something that is very prevalent and it sends a message that it is okay to not be okay and to let things out. The band explain;

“This song and video tackle toxic masculinity, and the long overdue need to rebel and speak out against outdated ideals that to this day continue to threaten individuality. The eponymous ‘stigma’ is that sense of blemish and shame so often associated with showing and expressing emotion, that causes too many to hide who they are. It is totally acceptable to show feeling; it is real and human to do so, and not something that should be arbitrarily gendered and hidden from view. In these increasingly disconnected times, where empathy is seemingly on a decline at many levels of everyday modern life, it is vital to stand up against such outdated tropes.”

Check out the video for The Stigma (Boys Don’t Cry) below;